| Description |
| Campaign Type |
| Type : OLI_LU_CAMPAIGNTYPE | ||||||||||||||||||||||||
|
| Definition |
| Marketing campaigns are categorized by type, such campaign types that include direct mail, telemarketing, conventions and trade advertising. By categorizing marketing campaigns, the system can provide the results of similar marketing efforts for management's comparison. This allows management to have a better understanding of the campaigns profitability. |
| Parents |
| Campaign |